| A |
End user market size - how big is the potential market for the product? Or how big is it already?
|
| B |
Channel structure - is the product already distributed? Would we be exclusive? Is the channel ready for such a product?
We would actively pursue the opinion of dealers who specialise in the education market at this stage.
|
| C |
Competition - is the product unique or a market-leader? How many others are out there with a similar product and why
is yours better? We strive to supply our customers 'best of breed' products rather than me-too offerings.
|
| D |
Marketing support - to what extent are you prepared to promote your product. This can be either by way of funding
marketing projects that our in-house Marketing team carry out for you, or funds that you may be spending via other agencies. A strong mix of marketing activities such as PR, direct mail, and advertising are important factors in the success
of a product in the market.
|
| E |
Technical ability. We will evaluate your product, focusing on:
- Build quality of hardware and/or packaging.
- How easy is it to install and use?
- Documentation - how good are the manuals and start-up guides?
- Unique features - what makes this such a good product? Does it technically live up to the expectations?
- Competition - is it any better/worse than the competition?
|